SEO Process at website-builders.ca labs

Oakville Search Engine Optimization Service

We provide full SEO services to our local Oakville and surrounding area customers. Based on your budget and requirements we will:

  • Explain to you in simple terms what, why and how. All we will do in order to successfully complete the project.
  • Lay out a plan for a successful campaign.
  • Identify resources and expertise` required.
  • Staff the team tasked with the appropriate talent.
  • Carry out the project successfully under budget and on time.

The following paragraphs provide a brief primer on SEO.

What is Search Engine Optimization?

SEO is a way to ensure the various search engines know who you are and what services and products you provide.  Thus your website rankings will increase resulting in more traffic to your website.

There are many aspects to SEO,  from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. 

Here is a quick video on Search Engine Optimization. Its a good primer for those who wish for a quick introduction to this subject.

 

Why do I need SEO?

You do not need SEO for your existing customers since they already have a link or some other way of getting to your website.

Its all about getting new customers. Most of the Web traffic to your site will be directed by one of the major search engines, like  Google,  Yahoo! and Bing.  Search engines have evolved over time and become smart enough to know what is important. Based on the search string they will guide the viewer to the source with the best content. Most internet users depend on the search engine to provide them with relevant content.

Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

There is a staggering number of posts and web pages published every day.  By some estimates more than 2 million WordPress posts alone. Search engines are the best tools to weed through all this data. After all who has time to waste reading irrelevant content. 

 

Can I do SEO for myself?

There is a myriad of reasons why it’s difficult for a non expert to do this. The following list is by no means complete or in order of importance.

  • SEO is really a multitude of tightly coupled techonologies.
  • Ranking rules keep changing and furthermore they differ between search engines.
  • It’s a never ending endeavour. This process has to be updated at regular intervals.
  • Technologies encompassed by SEO keep changing and new ones are coming into play every day.
  • Time needed to keep up with all this would be staggering with minimal return for the novice user.

Why Search Engines Need SEO.

Search engines are simply smart software. Software by design can only do what a human has programmed them to do. Humans can only anticipate so much and program even less pathways. Yes, software can have some limited knowledge buidling process but not what you see in Hollywood movies. After all, a software at its core, is just crunching zeros and ones.

When building your website we have to keep in mind how the search engines works, and design pages, posts, flags, etc, in a way easily parsed and understood by search engines.

Search engines like to be spoon fed the data. After all there are billions of pages to be processed on the web. If your web page is not designed properly search engines will just ingore it and move on to the next.

 

More services provided by our company 

  1. Website Development
  2. Branding and Marketing
  3. Website Hosting

 

For pricing and package information review our current offerings

Our Promise to you!

We will do our best to make sure you end up on google’s first of the results for the targeted phrase. Depending on your competition the effort needed will range from easy to impossible.

1 Comment

  1. amelia

    Great article, well done. It makes no sense for a novice to take all this time working on when there is professional help available.

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